![]() ![]() This is a contrast to the views of Brian Bowman, the CEO of Consumer Acquisition, who believes that third-quarter results for mobile game companies in the public realm showed considerably more impact than they were talking about earlier. ![]() The monetization platform Fyber reports only about 15% of users are opting-in to share their user data with advertisers, and that makes targeting harder and user acquisition less effective.īut Sydow said that IDFA does not yet appear to be so stifling for revenues that it is hurting the entire market. Sydow said that Apple’s change to the Identifier for Advertisers (IDFA) has prompted a lot of concern about how it could hurt mobile game revenues. ![]()
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